![]() To optimize ad relevance and quality, advertisers can: Advertisers should ensure that their ads are highly targeted and relevant to the keywords and placements they are bidding on, and that the landing page provides a seamless and relevant user experience. There are several best practices that PPC advertisers can follow to improve their impression share: Optimize Ad Relevance and QualityĪs mentioned earlier, ad relevance and quality are important factors that can affect impression share. This is because there are likely many other advertisers bidding on the same keywords and vying for the same impressions.īest Practices for Improving Impression Share Competition: If an advertiser is in a highly competitive market, it may be more difficult to achieve a high impression share.Ads that are highly relevant and of high quality are more likely to be shown and have a higher impression share. Ad quality and relevance: Google’s algorithm takes into account the relevance and quality of an ad when determining ad rank. ![]() ![]() However, it’s important to note that bid amount is just one of many factors that determines ad rank (the position of an ad on the search results page).
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